Podcasting for PR Companies

From Control to Creation of Content


To stay relevant, PR companies need to evolve. This means challenging the traditional role of controlling the message. Reputation is no longer a story you can manage with a single monolithic narrative. Reputation comes from the repeat storytelling across the client’s network – the stories told by its people, partners and customers. PR companies need to move from control models to helping their clients create content. A Good PR company today needs to behave less like an agent booking the client on outlets owned by other people, to a media company that helps clients create their own messaging.
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